UTEX: digital platform for textile and apparel industries
Task: to develop a digital product helping Ukrainian textile and apparel industries consolidate, organize itself, set a bulk of standards.
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Solution: We had a very broad task from EBRD starting with stating a problem: the Ukrainian market of textile and apparels lacks standardization, consolidation and verificated database of its participants. We have conducted global research to provide a solution solving the problem and went even further – we are developing and launching the first global platform for the industry, where market operators can find each other, communicate, promote themselves, find contracts and sell.
Services: digital product development, including investigation (deep interviews with market leaders, competitor analysis etc.), naming, marketing strategy, art direction, web site development (UI/UX, adaptive design, CSS/HTML), product launch, support and administration