Porsche in social media
2016, 2017, 2018, 2019, 2020, 2021smmcreative
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Task
Gather the most passionate brand fans in one community, creating an additional channel of brand communication and source of information about consumer preferences, attitudes and insights. Generate traffic to the official website.
We managed to reach 10 000 subscribers in less than a year and the number of fans grows constantly. Launched in April 2015, the community demonstrates a high level of TA engagement. Total reach is 2 times higher than planned.
On the brand page we reveal the world of exclusive sports car experience to the Porsche enthusiasts: we highlight new models in car range, innovative technologies and key motorsport events. Following World Endurance Championship, announcing important races and celebrating the success of Porsche Team with the fans, we have created a dynamic active community completely from the very beginning. We create high quality content for the brand page which improves audience engagement and helps increase traffic to the site.
