DIGITAL PRODUCT DEVELOPMENT

We always had strategic focus working on the projects for our clients. And practiced business approach, meaning that each web-site, digital strategy or marketing campaign we developed, was aiming to help our clients achieve certain business goals.

Moreover, we always had diverse expertise within our team, giving us the ability to develop business instruments, not just web-sites. Our production team works together with our marketing team, using their analytical, marketing, research, communicational and strategic skills to develop complex and efficient digital solutions, to launch them, to test them in real life, to promote them and make them work. To develop digital products.

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Why are we good in this?

We have broad 9-year experience in different spheres and industries.

We work for media, NGO sector, automotive, medical, FMCG, start-ups, food&beverages, etc. We’ve seen and tried a lot, so we’re ready to create an efficient and niche product for you.

We have all needed expertise inhouse:

Product management, UX/UI design, marketing, web-production. So, we can ensure the whole cycle of digital product development. Inhouse.

We are open, honest and work transparently.

You always know what you pay for, you see the progress, you learn about difficulties in a proper time. We can work times and materials or fixed bid. We are open to the world. We speak English and ready to work within different time zones.

We use Lean Startup methodology and product approach.

This allows us to validate your product ideas and create effective digital products following certain business goals, working within certain industry and for certain users.

We are a competent and friendly team of enthusiasts

Loving what we do and striving at changing world to better. We love working for your company’s future. Usually developing a digital product means a great start for you or a new age. We can really help.

We always have a post-launch plan.

Our services within digital product development:

Product management and Marketing

Design

Production

product strategy
user research
validation of the problem and audience on early stages of product formation (using Lead User Method, conducting in-depth interviews and other research methods)
online promotion strategy, defining most efficient online instruments conducting test campaigns. This can also help validate assumption and define CAC
web-development and application development
analytics and optimization
product infrastructure
design (UX/UI, visual, art direction, brand identity)
promotion/lead generation/traffic generation
business model formation using business-model canvas and value proposition canvas.

Product development process:

Data

Product

Ideas

LEARN

MEASURE

BUILD

STAGE 1 - PRODUCT IDEA VALIDATION AND STRATEGY

Investigation

Defining problems, strengthes and weaknesses of current ideas and hyphothesis, market investigation.

Empathy

User investigation. Problems and current solutions revealing. Customer personas and journey maps.

Focus

Defining existing validated problems to solve. Forming a SMART objective.

Idea

Idea generation and brainstorming. The more ideas the better. Choosing a particular solution to work on.

STAGE 2 - PRODUCT DEVELOPMENT

Prototype

Creating models for testing the chosen solutions. May include product strategy and infrastructure.

Concept

Approving and finalizing the concept of the product and its strategy. Creating technical specs for the production team.

Architecture

Developing product architecture and infrastructure. Projecting. Modelling.

Production

The production itself: design, front-end, back-end. Communication materials production. Promotional campaigns preparation.

STAGE 3 - PRODUCT LAUNCH AND PROMOTION

Technical launch. QA.

Pre-launch. Testing by the production team. Debugging. QA.

Launch

Actual launch. Testing by the client and lead users. Debugging. QA.

Promotion

Launch of PR activities, advertising campaigns, presentations, etc.

Evaluation

Monitoring results, KPIs, progress. Optimization. Initiating amendments.

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Our latest products:

Materialise: Employer Branding Strategy Case Study

UTEX: digital platform for textile and apparel industries

GURN (German Ukrainian Researchers Network)

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