🚀 Benchmark Calculator for Ad Campaigns

Setting benchmarks is a key part of how we test hypotheses at Yedynka when developing a Go-to-Market strategy. We use these benchmarks as guideposts to see whether we’re heading in the right direction or it’s time to pivot.

That’s exactly why we built this benchmark calculator — to make decisions based on data, not gut feeling. And now we’re sharing it with you.

The benchmark calculator will help you:

• Set realistic CTR (Click-Through Rate) and CPC (Cost per Click) targets
• Avoid knee-jerk decisions like killing a campaign too soon or burning your budget for nothing
• Access industry-specific benchmarks for Facebook, Google, and LinkedIn

You need this ad campaign benchmark calculator if:

• You’re launching a new product or entering a new market
• You’re testing new hypotheses, audiences, or channels
• You don’t have your own historical data yet

Got feedback or questions?

We’d love to hear your thoughts. What’s missing in our calculator? What would make it more useful for you?

Or perhaps you need help selecting the right benchmarks for your specific project?