News website INSIDER
2013designdevelopmentstrategy
Task:
Create a new mass medium. Develop a marketing strategy. Come up with a name. Create a logo. Create online platform.
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Solution:
In order to work out the marketing and editorial strategies and select the title the team initiated two focus groups, which included experienced editors of successful Ukrainian mass media.
Website design combines the elements of traditional Ukrainian interface familiar for the common reader, with new trends and technological novelties.
Users can flip through the pages of selected blocks like a magazine. Also a special template for live-broadcasts was created, which allows journalists to keep text, photo or video broadcast simultaneously from several locations under one theme. The site is adapted for small screens and has a mobile web version.
