Land Rover in social networks

Task

Gather the most passionate brand advocates in one community, creating an additional channel of brand communication and a source of information about consumer preferences, views and ideas. Generate additional quality traffic to the client's website.

The page currently has more than 30,000 subscribers, and the monthly reach is up to 200,000 unique users, whom we carefully select through detailed targeting. In addition, we conduct a project-expedition across the country on the Land Rover Discovery Sport - Ukrainian, thanks to which we generate unique local content.

On the brand page, we open to fans of powerful SUVs a world of adventures, emotions and perfect technological solutions for comfortable trips in the city and beyond: we highlight new products in the model range, innovative technologies, talk about the adventure gene inherent, in particular, to fans of the brand. With the help of high-quality content on the page and accurate targeting of advertising campaigns, we improve audience engagement, which contributes to an increase in traffic to the site.