In the six months of joint work, we changed the promotion strategy more than once and tested many hypotheses, settings, and creatives. Thanks to this, the client was able to confidently plan the further development of his business and open new areas of his entrepreneurial activity.
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We were always in contact with the client (having brief meetings to determine the status of tasks at least twice a week and corresponding almost every day), essentially functioning as their outsourced marketing and sales departments. While we didn't directly communicate with buyers, we collaborated with the client to identify which products would have higher demand this season, what would be relevant in the upcoming week, and which products would be best not to advertise for a while.
Our task extended beyond creating visuals, texts, and successful targets. We also developed a sales strategy to ensure that the client achieved the expected results.
Bonus: After optimizing our PPC processes and achieving the desired level of sales for the client (and even surpassing it!), we were entrusted with an order to provide SMM support for their Facebook and Instagram pages. Given our thorough understanding of the niche and the preferences of the target audience, we were able to swiftly develop an SMM strategy, engage a designer to create captivating visuals, and launch brand pages that had previously remained stagnant. As a delightful outcome of this decision, we established interactive communication with buyers on platforms they find convenient, enhanced the overall appearance of all the company's social media channels, and experienced a significant increase in Brand Awareness.
*ROAS - Return on Ad Spend, which measures the profitability of advertising expenses.