Suzuki Dealership in Podil
2020
creative
strategy
SMM
Task:
The Suzuki dealership center in Podil came to us with a seemingly simple task: to develop and implement a strategy for promoting their Facebook and Instagram pages. However, one of the key conditions was: “We want the dealer's social media to be completely different from the importer’s, and also to stand out from competitors.” Additionally, the planned launch of the project coincided with the start of the March lockdown. What initially aimed to introduce and connect the target audience with the product quickly became a major challenge, turning the competition for the customer into a fierce battle.
Solution:
The best solution turned out to be something quite simple – a high-quality and engaging product.
After analyzing the content of many dealerships, we concluded there was no point in becoming yet another “home shopping network,” and stories about “special offers” wouldn’t bring us any real advantage.
But showing the dealership from a different, friendly perspective – that’s way more interesting.
- we developed a unique content strategy
- created an entirely new brand visual concept
- produced all content (photo, video production, copywriting)
- built a promotion strategy and achieved a CPC of $0.05 with the market average ranging between $0.06 and $0.18
- we developed a unique content strategy
- created an entirely new brand visual concept
- produced all content (photo, video production, copywriting)
- built a promotion strategy and achieved a CPC of $0.05 with the market average ranging between $0.06 and $0.18
