How Yedynka Helped Covizmo Cut CPC by 95% and Build a Scalable GTM Strategy

Research-Driven Discovery
We started by listening. Through a detailed briefing and a series of internal interviews, we worked with Covizmo to understand:

• Who the target users were
• Which marketing approaches had already been tried
• Which assumptions needed to be challenged or confirmed

This laid the groundwork for a data-driven research phase focused on the UK and Denmark—the two key markets for Azenzus Vision.

To structure the research, we applied several frameworks:

• Jobs to Be Done to understand what users were actually trying to achieve
• Value Proposition Canvas to shape product messaging
• Customer Journey Maps to identify touchpoints and friction areas

But we didn’t stop at theoretical personas. Our team conducted in-depth interviews with real representatives of the target audience, validating hypotheses and refining the positioning.

Competitive Analysis That Changed the Plan
Alongside audience research, we analyzed over 30 competitors across both markets. This included a review of:

• Value propositions
• Website structure and messaging
• SEO and ad strategy
• Social media presence

And the findings revealed an opportunity: instead of rushing into product promotion, it would be more strategic to build awareness first. The product was still evolving, but the concept of Azenzus Vision was already strong enough to start conversations.

So, together with Covizmo, we adjusted the course and shifted the focus to brand awareness, content amplification, and early lead capture. And, of course, we kept launch preparations in motion behind the scenes.

Turning Research Into Marketing Results
With validated personas and insights in hand, our team moved into action. First, we audited and improved Covizmo’s website by tightening the copy, clarifying the message, and removing conversion barriers. And then, we launched a multichannel ad strategy to test messaging in the real world that included:

• Google Search ads for high-intent keywords
• Meta and LinkedIn traffic campaigns to drive discovery
• Targeted post promotion to engage personas at different stages of the funnel

The results spoke clearly: the click-through rate (CTR) jumped from 0.23% to 1.28%—that’s more than a fivefold increase. At the same time, cost per click (CPC) dropped by 95%.

Building the Go-to-Market Roadmap
Based on the insights and performance data we’ve gathered, our team developed a comprehensive go-to-market roadmap for the client. It included:

• A phased launch plan
• Recommended channels and tactics
• Campaign and content templates
• An email marketing strategy that Covizmo could execute on its own timeline

The roadmap served as a guide not only for what to do immediately but also for how to scale and grow sustainably over time.

From Vendor to Mentor
As results began to build, Covizmo’s team started to take on more of the execution. And at that stage, our role evolved from delivery partner to strategic mentor.

Our collaboration soon expanded into content and social media. We helped Covizmo

• Develop a brand voice and tone guide
• Create SMM strategies for LinkedIn and Meta
• Design templates and visuals
• Draft early posts

Soon, we transitioned to co-creation and editing, and eventually, Covizmo took over publishing entirely.

The same process was applied to PPC. Our team provided analytics reviews, campaign audits, and training sessions, which empowered the client’s internal team to manage and scale paid campaigns independently.

This mentoring model ensured that Covizmo didn’t just receive a set of deliverables—they built lasting skills and became self-sufficient.

Growth Without Guesswork
By mid-year, the client’s brand awareness was growing. The sales team had a steady stream of leads, supported by an automated lead generation system we built from scratch. Covizmo’s marketing efforts had shifted from the trial phase to full operation.

The product continues to evolve, and so does the partnership. That is why currently, we support the team through weekly mentoring calls, ongoing strategy updates, tactical recommendations, and creative support when needed.