ICA Associates Inc: Brand Design System and Website Development

Task: ICA Associates Inc. is one of the largest trainers of professional facilitators in the world. They help individuals, organizations and communities across Canada transform their most challenging situations into empowering opportunities. The client entrusted us to start a new chapter for their business together.
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Solution: We have created for the ICAA a new logo and a brand design system. That was the first time since the last logo was created in 1999. The next step was to create a new website using the new design system and latest trends in user experience.

New version of the website: The new ICAA website is responsive, mobile friendly with easy handling and always at hand navigation.Q ​The ICAA has two business branches: training with a bunch of courses and consulting.Q We have created different designs for these two branches and a list of courses with the opportunity to buy any online. The ICAA team created a lot of tools and books that are recognized Worldwide. We have added and emphasized this information on the new website. Developing the website we have followed the principle of inclusive design.

Fronts and colours: We have chosen fronts and colours carefully for both to emphasizes the individuality of the brand but also to be readable and understandable in print and digital.

Custom icons: We have created custom icons using the new design system for the whole website.
We have used both 2D and 3D approaches.
The basic principle of illustrations' building is reasonable simplicity. Please, see below icons for the main consulting services.

See what client say: Yedynka has been a treasure to work with.
We are one of the largest trainers of professional facilitators in the world, and Yedynka formulated our complete company branding and also built a new complex website to match.
They were always on time and on budget and their team, though in Ukraine and operating during a war, constantly kept our whole team in the loop on everything.
I cannot speak highly enough of Olesia and the entire Yedynka team!

Bill Staples
Senior Associates, ICA Associates Inc.




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